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"VH1 is the premium music entertainment brand that explores and celebrates the power of the music, artists and pop culture that matter most to the 25-44 year old viewer," said Frank Brown, President of MTV Networks Asia.
Currently available in almost 100 million television households worldwide, VH1 Australia’s launch marks VH1’s debut in Australia.
MTV Networks Asia has a total of 16 MTV, Nickelodeon and VH1 branded channels in Asia Pacific (10 MTV, five Nickelodeon and one VH1). Including programming blocks in various parts of Asia, MTV has a combined distribution of more than 150 million households. VH1 reaches over 17 million households via a 24-hour service in Thailand and daily programme belts on MTV Southeast Asia and MTV Philippines channels. VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc.
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